Lifevault started as a spreadsheet and a recurring calendar reminder between four people who lived alone. It is now a system that watches roughly twelve thousand daily signals — and refuses to do most of what people ask it to.
The uncomfortable question behind this product is: if something happened to you tonight, how long before anyone noticed? For a lot of people the honest answer is measured in days — not because nobody cares, but because caring is not the same as checking, and modern life gives everyone excellent reasons not to be alarmed by silence.
The insight that made the product work is that the valuable output is not the alert. It is the absence of one. Twenty-nine days out of thirty, Lifevault is a way for the people who worry about you to stop worrying, without either of you having to make it a conversation.
Most of the requests we receive are for a faster, louder, more connected version of the product. We decline nearly all of them, and the reasons are the closest thing we have to a company strategy:
By subscriptions, entirely. There is no advertising, no data licensing and no insurance partnership, and the free tier is subsidised by the paid ones rather than by anything else.
This matters more here than in most products. A dead man's switch funded by anyone other than its users has an obvious conflict of interest about what happens to the vault, and we would rather grow slowly than have to explain that away.
Lifevault Systems Ltd, Company No. 00000000, registered in England & Wales. Registered office: 1 Example Street, London EC1A 1BB, United Kingdom.
Press enquiries: press@lifevault.example. Everything else: hello@lifevault.example.